NOTE: For readers outside of Korea, YBM is one of the oldest and largest private education conglomerates in South Korea. Founded in 1961, YBM has maintained its legacy as the leading private English learning institution in Korea, offering a wide range of services across various sectors like language training, standardized test preparation, and educational publishing.

Translated from the original article (https://it.chosun.com/news/articleView.html?idxno=2023092106309):

YBM announced on the 11th that it has signed a memorandum of understanding (MOU) with the EdTech startup Theta One for the joint development of a 'Generative AI-based hyper-personalized English education service'.

YBM has decided to research and develop an advanced personalized English education service by combining its vast learning data with Theta One's generative artificial intelligence (AI) technology through this agreement. In particular, they plan to develop hyper-personalized technologies and services tailored to each generation, from infants to elementary, middle, high school students, and adults, utilizing AI technology.

YBM has accumulated a vast amount of education and learning data over the past 60 years, operating various online and offline academies and schools for all age groups from infants to adults. Theta One, an EdTech startup that operates the AI English conversation app 'Metabuddy', has strengths in hyper-personalized learning systems and possesses advanced technology in the field of voice recognition.

The two companies plan to jointly develop AI-based technologies and services that can target the education market in B2C, B2B, and B2G by combining these strengths to create synergy.

Moon-Huh Heo, the CEO of YBM, praised the hyper-personalization strategy and AI technology showcased by Theta One through 'Metabuddy', stating, "We highly regard the hyper-personalization strategy and AI technology demonstrated by Theta One through 'Metabuddy'. By effectively combining YBM's vast educational and learning data with ThetaOne's AI technology, we aim to deliver new learning experiences to learners of all generations."